Application & StrategyManagement

Strategic Planning Process:

Review or develop Vision & Mission

To review or develop the company’s Vision and Mission with the involvement of other stakeholders to ensure it is still current with the business changes and new challenges. Also, use this session as a means for communication.

Business and operation analysis

One of the key considerations of strategic planning is to understand internal (own organisation) Strengths and Weaknesses as well as external Threats and Opportunities. These are commonly known as the four factors of a S.W.O.T. analysis.

Develop and Select Strategic Options

It is often several possible strategies that are developed and every one of them is important. Since it is quite normal that an organization would have several key issues to tackle, you will be able to use proper tools to select a few from the possible strategies. You will be able to apply several prioritising tools as introduced in this step.

Establish Strategic Objectives

While it is quite common that measures and timeline are given by top management, it is the intention of this step 4 that these measures and timeline are S.M.A.R.T. Which stands for, Specific (S), Measurable (M), Achievable (A), Realistic (R) and Time-bound (T). When the strategic options are SMART, it will help to ease the communication toward the lower level of the organizational hierarchy for implementation.

Strategy Execution Plan

Many organization failed to realise the full potential of its strategies is due to weak implementation. In step 5, a proper deployment plan is developed to implement these strategies.

Establish Resource Allocation

Very often, the management team assigned selected strategies to key personnel and left it to the individual to carry out the task. While most organizations operate with minimum resources, it often ends up work overloaded by an individual.


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